Within the past few months, my organization has implemented a new electronic communication tool designed to provide syllabi, catalogs, newsletters, etc… to our students. When it was first implemented, I thought there would be an overwhelming response and instructors plus administrators alike would value the benefits it would provide to the students. However, it was not embraced as quickly as expected. I have found that many instructors have only become accustomed to using Power Points in their classroom instruction and here we are asking them to use a new technology.
It was not until we made it a requirement that instructors start posting their syllabus and any educational materials to the Portal that it has gained acceptance. Interestingly, instructors that were unwilling to use the product at first , are now happy to have a place to put materials for students to access. It has saved them time and effort that was once spent making copies and going over Power Points. Now there is time in the classroom to interact with the students and go over additional ideas that were not covered previously.
Using Keller’s ARCS model, describe how you could change the motivation of these people, or learners, to encourage success?
First, it is good to understand what the acronym ARC stands for attention, relevance, confidence, and satisfaction (Keller, 2010). The premise of the model is to stimulate and sustain motivation to learn (Keller, 2010).
Attention | Relevance | Confidence | Satisfaction |
A1 Perception | R1 Goal Orientation | C1 Learning Requirements | S1 Intrinsic Reinforcement |
A2 Inquiry Arousal | R2 Motive matching | C2 Success Opportunities | S2 Extrinsic Rewards |
A3 Variability | R3 Familiarity | C3 Personal Control | S3 Equity |
Keller (2010) provides examples that are very relevant to my example above. As stated by Keller, many teachers have methods that they have used for years. At times, they may want to use new products and methods, however, they do not have an idea of what to develop. As with students, instructors can lose their motivation. We are the ones that must bring them back and assist with motivating them.
Reference:
Keller, J. (2010). What are the elements of learner motivation? Retrieved electronically from http://www.arcsmodel.com/Mot%20dsgn%20A%20cate.htm.
